It’s hip to be square as Interstellar TV licenses US version of Battle in the Box  

by Neil Batey

South Korean format Battle in The Box is heading to the US

STV-Studios owned prodco Interstellar TV has licensed the rights to adapt South Korean format Battle in the Box for the US market.

London-based Interstellar this year produced a UK version of the show, presented by comedian Jimmy Carr, for multichannel operator UKTV’s U&Dave channel.

Battle in the Box was created by Nmedia for South Korean cable network MBN and is represented globally by Seoul-based Something Special, which announced the new deal.

It’s a comedic competition and reality gameshow hybrid in which two celebrity pairs live in an empty box specially designed with movable walls and take on a series of challenges.

Jin Hoo Wang, president, Something Special, said: “Something Special is thrilled how Battle in the Box was received in the UK and now has an opportunity to go to the US.”

David Williams, MD, Intersteller, said: “Bringing the brilliant Battle in the Box to U&Dave in the UK has been an absolute joy. We cannot wait to take everything we’ve learned about this ground-breaking reality and gameshow format and apply it to a host of new famous faces in the US. American celebrities beware, the Box is coming for you!”